Accelerate ASU
Partner Marketing Toolkit
Welcome partners! We're thrilled to collaborate with you in delivering college courses and opportunities to your students. Here, you'll discover a wealth of resources tailored for marketing purposes, along with comprehensive guidelines for upholding the ASU brand and executing strategic communications. To kickstart your journey, we've assembled pre-made materials for your convenience.

Partner Toolkit
Here, you'll find assets and resources to use in your presentations, emails, social media and more. To view and download all assets in Google Drive, click here.
Pull-up banners
Presentation deck
Use this deck to present an overview of the benefits and process of Accelerate ASU and Universal Learner Courses to students and families.
Email banner images
Incorporate these feature banners in your email communications.
Messaging language
Standardized text to convey the key messages and benefits of Accelerate ASU in your communications.
Videos
Share these videos to provide an engaging overview of Accelerate ASU, showcasing its features and success stories.
Case studies
Partner success stories highlighting implementation models, student impact and scalable dual enrollment strategies.
IB materials
If you’re a partner utilizing the International Baccalaureate CP Pathway, utilize these resources to inform and support your students and families.
Partner readiness assessment
Self-assessment tool to evaluate program readiness across state compliance, facilitation, student success, funding, pathway design and technology.
School onboarding guide
Step-by-step implementation guidance for administrators and facilitators, including staff setup, student onboarding and partner portal activation.
ULC student experience
Comprehensive walkthrough of the full ULC student journey, from registration and ASURITE activation to course enrollment, credit conversion and transcript requests.
Learner support playbook
Guidance for facilitators and school staff on supporting students in ULC courses, including cohort models, study strategies, academic supports and career exploration resources.
Partner portal overview
Step-by-step slide deck covering portal access, reporting tools, learner management and partner resources.
Request Canvas observer access
Request observer access to view learner assignment grades directly in Canvas. Available to active Partner Portal administrators once student enrollment is complete.
Checking course transferability guide
Practical instructions for confirming transfer policies, course equivalencies and transcript requirements.
ULC Learner Experience - Credit Conversion
Step-by-step guidance to help students convert earned grades to official ASU credit and request transcripts.
Requesting your ASU transcript
Step-by-step instructions for students to request official or unofficial ASU transcripts for college applications.
Partner success webinar library
On-demand sessions covering implementation strategies, reporting tools, facilitation best practices and end-of-course processes.
Session-based course schedule
Airtable outlining 8- and 16-week session-based ULC courses to support master schedule planning, Gold alignment and structured implementation.
On-demand course schedule
Airtable detailing self-paced ULC course options to support flexible scheduling, pathway design and year-round planning.
ULC Social Graphics
Use these for your social posts with the approved copy samples.
Graphics and brand standards:
Follow pre-approved use cases for graphic usage:
- Inclusion in your outreach emails to learners, parents and staff.
- Inclusion in your outreach handouts to learners, parents and staff.
- Leveraging any of our provided templates in the toolkit.
Strategic communications collaboration

Please engage your Partnership Manager at the outset of the partnership to determine strategy and timeline of distribution of publicity tools, including press release, media advisory, outreach to media, articles, etc.
Publicity; Announcements; Promotions: The Parties will announce and promote the Program as part of their outreach and public relations efforts. Neither Party will issue a press release, public statement, advertisement or announcement regarding this Agreement or the Program, or use the logos or trademarks of the other Party, without the prior input and written consent, signed by an authorized signatory of the other Party. Use of either Party's marks must comply with the owning Party's trademark standards and guidelines, including using the "®" indication of a registered trademark where applicable.
